Website optimization in Google Gdańsk, Gdynia, Tricity
32 million Poles use the internet regularly—they search for information, check maps, emails, and social profiles.
On average, every Pole spends about 5 hours online each day.
There are 3 million websites in Poland.
In 2024, 70% of Poles made online purchases.
65% of Poles check online information before making a purchase decision.
In 2024, 12 000 new online stores were launched in Poland.
90% of Polish websites don’t attract any traffic from Google! …How do we fix that? SEO!
SEO – what it is and why it matters
Top positions in Google search results—it's every entrepreneur's dream in the digital world. No one needs convincing.
Achieving top positions in Google means boosting your image, attracting customers, and driving sales. How do you get there? SEO!
Implementing an SEO strategy includes:
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SEO optimisation of the website (technical and functional aspects) website content marketing, copywriting content analytics, measuring results effective link building - building the popularity of the website |
Local SEO
SEO involves actions that lead to an improved ranking of your website in Google's search results for specific keywords—those that match your customers' queries.
Examples of keywords include:
- Single-family homes near Gdansk
- Tire replacement in Gdynia
- Plastic surgeon in Tri-City
- Construction company in Gdansk
Local SEO is designed to attract customers not only to your website but also to your business location, encouraging them to schedule an appointment or purchase products or services “right here and now” — in the area where you actually operate your business.
Search Engine Optimization
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Changes also affect the activities of competing businesses, which, by investing in search engine marketing, participate more effectively in acquiring traffic and achieve an increasing market share through SEO activities.
Who needs website optimization?
Google and search results are the easiest way to provide information about your company to the client. We already respond to a specific need that the client is asking about, without the need to generate this need in them. This is the key difference between search engine marketing and other forms of online advertising.
Our potential client already knows what they are looking for, but what they often don't know is where to buy it. Optimization allows you to deliver valuable traffic to your website with sales intentions that are already in the process of making a purchase decision.
What is SEO?
Search Engine Optimization
What are the keywords?
Elements of website optimization
Website optimization consists of: optimising the website, adding new content to your website and external link building. All of this is carried out using specialised tools that support the knowledge and experience of a specialist in the implementation of the service and use artificial intelligence technology. Local optimization is complemented by marketing on Google Maps.
How does it work in practice?
If you have just found our website by typing keywords such as: SEO agency Gdansk, website optimization Gdansk, website optimization Sopot or optimization Gdynia in Google, it means that SEO works! - because we have built our website and written this text in accordance with good SEO practices, which have allowed it to achieve high positions in local search results for phrases we predetermined. Do you also want to increase traffic to your website? Work with the Odee Agency Gdańsk!
Professional SEO audit
An SEO audit is the first step in any SEO process. We analyse the structure and content of a website, including a technical analysis, link profile assessment, keyword selection, content quantity and quality verification, and competitor analysis.
A specialist verifies the website in terms of SEO requirements contained in the Google document (Search Basics). They present a structured list of which elements on the website should be improved, and the instructions are presented in order of importance, from the most important to the least. The purpose of the SEO audit is to optimise the website before the link building process begins.
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What exactly is the link building?
We increase the popularity and visibility of a website by publishing content about your company and business that links to your website. The publications appear on local and industry portals as well as online forums.
In link building, it's all about strategy. We don't go for quantity, but quality. We focus on valuable content and links. No spam. Link building itself can be compared to the art of cooking. A good dish is not made by adding random ingredients, but by combining them skilfully. Each link is like a carefully selected ingredient that has to match the rest. Thoughtlessly adding links is like adding too many spices that don't go together – it can completely ruin the final result.
Unique copywriting
Let's be clear. Unique and valuable content is the basis of any successful website optimization. The content should be attractive to both the reader and the search engine. They should use language that avoids clichés, and distinguish the company and its offer from those of its competitors. Creativity and individual character, responding to specific needs, questions and problems - these are what modern recipients and potential clients notice.
And what does a search engine look out for?
We boost your website's popularity and visibility by publishing content about your company and business that links back to your site. These posts appear on local portals, industry-specific sites, and online forums.
In link building, strategy is key. We focus on quality, not quantity. We prioritize valuable content and links—no spam. Link building is much like the art of cooking: a great dish isn't created by adding a random assortment of ingredients, but by skillfully combining them. Each link is like a carefully selected ingredient that must harmonize with the rest. Adding links without thought is like throwing in too many mismatched spices—it can completely ruin the final result.
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selection of keywords saturation with keywords intent of keywords appropriate information architecture structure of metadata |
A good SEO copywriter is not only a word virtuoso, but also a specialist in conducting research and writing content in almost any specialisation, as well as an expert in the use of tools and technical knowledge about the construction of search engine friendly content. Valuable content and useful content are the basis of modern online marketing. They help attract new clients who are more loyal to the brand and the company.
Local optimization – Gdańsk, Gdynia, Sopot
Think global, act local - what does that actually mean?
Although we search for information about products and services on the global web every day, we usually fulfil our needs in the immediate vicinity. A dentist, a car repair shop, a paediatric otolaryngologist, a bathroom renovation - the further away from your place of residence, the less attractive the price of the service and the longer the delivery time. By promoting local business through SEO activities, we encourage the client to visit a stationary shop, salon, office or choose a professional who will efficiently and quickly perform a given service in the client's place of residence. Local optimization is, therefore, a process of optimising a website in which the website maximises traffic in a selected area, i.e. among the best potential clients.
Let's use an example - optimization websites Gdańsk
An SEO Agency like ours can provide website optimization services all over the country. However, the phrases: optimization Gdańsk or optimization websites Gdańsk are entered in the search engine on average from 150 to even 600 times a month! In total, these types of local queries generate several dozen queries every day. Although it might seem worthwhile to ‘fight’ for positions on the keywords: website optimization (nationwide), local optimization is often attractive enough for effective business.
Local optimization on Google Maps – Google My Business
In local business, a high position on Google Maps guarantees more clients. We know how to get you there! We work on your business card regularly and get you to the top of the map!
There are many techniques that can be used to improve your ranking in Google Maps search results and ensure a steady flow of new positive reviews in a natural and safe way. We know how to do it effectively by using professional tools to optimise your business listing on a regular basis.
Do you run a local business?
Be sure to find out how to increase traffic to your website from Google Maps search results together with the Odee SEO Agency.
What does the business card development include?
– Copywriting
– AI tools
– SEO descriptions
– SEO categories
– Post and news publications
– Offer publications
– publication of photos and videos
– assistance in obtaining new reviews
– monitoring of position and competition
– monthly reporting of progress and work complete
Website optimisation Gdansk - price
What makes us stand out is our flexible optimisation pricing. We always adjust the price to your environment: the analysis of your industry competitors, the difficulty and number of keywords and the optimal optimisation time in which we assume that the website will achieve high rankings in Google's organic search results.
SEO Agency Gdańsk - Optimization Gdańsk
Do you run a business in Gdańsk, Sopot or Gdynia? Or maybe in the immediate vicinity? Are you looking for a company that perfectly understands the needs of local businesses? We provide remote SEO services, but we are also happy to meet with our clients on a regular basis for consultations. We have a large team of specialists who will comprehensively take care of your website marketing. High rankings, positive reviews and increased sales! Your goals determine the direction of our actions.
Benefits of optimization - impact on website traffic
Search engines are an excellent space for acquiring a huge number of potential clients. Effective website optimization and increased visibility and traffic to the website keep sales at a high level, and SEO is the primary online marketing activity for many companies. With average conversion rates for local websites (10-25%) and online shops (1-3%), there are no sales and new contacts without high website traffic. An SEO agency will help you develop an optimal optimization strategy for your company.
Choose Odee and take care of your company's position in the Google search engine.
Experienced SEO specialists who have many success stories behind them! Cooperation in the area of optimization begins with an initial SEO audit and competition analysis. The client receives a free quote and an indicative period of cooperation. Transparent rules and tools for reporting and measuring position – facilitating communication and presenting the effects of work. Take care of your website's position and valuable traffic – throughout Poland or on the local market.
Marta
Marta is the kind of woman every company would love to have on board. While others are stuck spinning their wheels trying to find solutions, she’s already pieced everything together. Clients appreciate her straightforward approach – she skips the empty promises and gets right down to business. Her specialty? Crafting effective online marketing strategies. She unites the diverse skills of the Odee team – analyzing, selecting solutions, coordinating work, and optimizing every step of the process.
Michał
Michał is an experienced SEO specialist with over 10 years in the industry. His career spans various roles—from working as an independent consultant and holding positions at marketing agencies to being part of SEO teams in large corporations. This diverse background has enabled him to develop a flexible approach that works for both local businesses and international companies. Michał's portfolio covers projects of varying scales—from optimizing Google My Business listings for small enterprises to designing comprehensive SEO strategies for global platforms, including online casinos. His methodology is based on detailed data analysis, allowing him to implement actions that deliver measurable results for his clients.
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